Today I'm answering a question from a coach who wrote into saying..

"Hey Ben,

I legally set my business. 

I have my insurance.

But I'm now stuck with what to charge clients!

Can you please help me? "

Now, this is a question I get asked all the time by coaches who are just starting up their sports business. 

If you are a coach reading this and you're in a similar situation I want you to think about these 3 things: 

1. Price

When you think about your price you can't base it off what other people do because those people might have more experience and more or less confidence than you at selling their program.  

The way you have to look at it is based on what you are offering to clients and not what others in your area are charging. When I first started my business I made this same mistake! Normally if you follow someone's pricing who is cheaper than this may result in you attracting less clients into your program. 

2.  Breakdown your offer 

If I...