Today I want to answer a question from a coach who just started his business about three months ago.
This coach currently has 10 clients and mentions that two of those clients owe him money and he asks me what should he do in this delicate situation.
Now, there's two things that we have to do:
1.You must self-reflect why those clients still owe you money?
If you're running a business and you have people that owe you money the first thing I want you to do is go to your bathroom and flick the light on and look at yourself in the mirror.
When you do this I want you to ask yourself why did I let this relationship get to this point where they owe me money because at the end of the day it starts with you!
It's your business and it's not their fault because I know from experience that when this happens it's easy to think well it is their fault because they owe me money but the reality is there was probably a miscommunication issue between you and your clients.
Today I'm going to be answering a question from one of the coaches inside of my consulting program.
He wrote me a message saying:
I'm starting the process of organizing my email list on Kajabi.
I'm getting all of my marketing set up and I'm starting to write some of my emails.
How often should I be hitting my email list throughout the month?"
My answer to this question is very simple because a lot of coaches think that just because they have an email list built over time and they are only writing one email per month that prospect will buy from them.
If seen many coaches who don't set clear targets with their email campaigns which means they aren't aiming for anything - they are just sending random emails now and again hoping that a parent will either buy or respond to one of the emails.
At the beginning when you're first starting off with your email list I would do one email per week and pick a set day and time to have the email go...
Today I'm answering a question from a coach who wrote into saying..
I legally set my business.
I have my insurance.
But I'm now stuck with what to charge clients!
Can you please help me? "
Now, this is a question I get asked all the time by coaches who are just starting up their sports business.
If you are a coach reading this and you're in a similar situation I want you to think about these 3 things:
When you think about your price you can't base it off what other people do because those people might have more experience and more or less confidence than you at selling their program.
The way you have to look at it is based on what you are offering to clients and not what others in your area are charging. When I first started my business I made this same mistake! Normally if you follow someone's pricing who is cheaper than this may result in you attracting less clients into your program.
2. Breakdown your offer
I got this message from a coach the other day..
"Hey Ben, my clients only want to pay online if they pay me through Venmo. I don't really want to use Venmo but that's what they want to do.. what should I do?"
Now, this is a problem I see a lot of coaches have when they are trying to scale their business and I want to be very careful with how I say this to you because if you're clients are telling you how they want to pay then you don't have a sustainable business long term.
The reason why I want you to be in control with how your clients pay you is because if a parent decides to pay you using Venmo on the first session, then what happens if that parent doesn't show up again to your next session or if they decide to wait in the car and don't talk to you?
The first thing we need to do is we need to set straight who...
I have a question for you today..
Would you rather have 100 customers who pay you 100/month or 20 customers who pay you 500/month?
The reason I'm asking you that question is because a lot of coaches message me all the time asking how to get to 10k/year.
Once I actually sit down with these coaches and break down their business piece by piece I find out that most coaches don't charge a premium for what they do.
When I first started my business I didn't charge a premium either and it took me a while to build my confidence and push my pricing up.
A lot of coaches think that all they need are hundreds of customers paying a small amount, but the truth is the more clients you add into your program the more clients you have to deal with every week.
I want to shift your mindset to where you charge a premium price for your program and you only work with a small number of clients.
I am a big believer that when you have less clients who pay you more...
I want to give you a tactic today that I feel will really help you with your coaching business.
I want you to focus on speaking to more of your current customers and give them more
opportunities to work with you.
Here are TWO ways I want you to approach this:
OFFER THEM INTO YOUR GROUP TRAINING -
If you're doing any sort of private one-on-one training with any of your clients I want you to ask them if they would want to step into a group session.
If they say yes, I want you to invite them to do that once a month and upgrade them into your group training program. By just simply asking the parent if they would like to do this, you could increase your monthly income in your business.
MOVE CLIENTS INTO YOUR CAMPS OR CLINICS MEMBERSHIPS -
I want you to take anyone who is currently in your program and who is currently paying you already to move them into either your camp or clinics membership this way they get more of your...
Today, I'm gonna show you how you can be more proactive with your marketing.
I will tell you, I see most sports coaches who know they're great at coaching and they also know that they can help clients get better and achieve great results.
What most coaches don't know is how to market themselves.
They'll create a fancy website and just sit back and think that prospects are going to contact them to train with them instead of thinking that THEY need to market to get the prospects to train with them.
Prospects simply coming to you has never worked like that with any coach I've helped because a website is not going to to be the thing that gets you a lot of clients, it's all about being proactive with your marketing.
I'm going to talk to you about a few examples that I know will really help you in the beginning of your business.
1. Make Google your best friend -
I want you to make Google your new best friend in your business. I want you to search all the high...
Hey what's up coach welcome back to our blog!
Today, as I write this blog for you I have my notepad and pen next to me because I want to share with you the blueprint to making $100k in your business by running sports camps.
Before you read on further I want to be really honest with you. If you don't have any clients yet in your sports coaching business then this blog isn't going to apply to you.
If you're reading this and you're looking to start a sports coaching business in 2021 then my START UP PROGRAM will be a great resource for you.
Now, I've seen multiple sports coaches that we've helped over the last two weeks in our Boardroom Consulting Mastermind make thousands of dollars in their business by simply running sports camps.
Even during this pandemic one of our clients made $20k profit in his American football training business!
So, what I'm telling you here will definitely work in your business and it will work a lot better if you're experienced in business...
If you're reading this blog I'm assuming you're a basketball trainer and you want to learn how to start and grow your own basketball training business from scratch?
If that's you, I want you to keep reading..
I'm going to dive into the nitty-gritty details so it might be a good idea if you get a pen and a piece of paper to make notes.
If you have any questions for me about starting up a basketball training business you can schedule a 15-min consultation call with me here.
If you're brand new and you haven't started training any players yet then this blog is for you and again it's very important that you do this step by step.
Let's say right now that you are a high school basketball coach and you want to branch off and do your own thing.
If that's you, I want you to focus on getting customers and this is where a lot of basketball coaches get this backwards.
Most basketball coaches will try to create this big brand and spend hours and hours on building a crazy...