Today I got a message from a coach who wrote..

"Hey Ben, 

I'm a brand new trainer. 

What are some good tips that I need to work on at the beginning of my business?"

I'm going to share my response with you here and I don't want this to sound like a rant, but trust me I'm trying to get my point across so this way if you're a coach reading this you don't run into big problems like this trainer. 

When you first start your business I don't want you to focus solely on trying to build a social media brand on the internet and I don't want you to spend endless amounts of hours building a logo or even a website. 

Here is what you should be doing.. 

LEARN SALES!

I want you to learn how to sell because that is going to be the most important part of your business and that's ultimately what will put food on the dinner table for your family. If you want to help more clients you have to be good at sales and you have to learn sales. 

Most coaches at the beginning might...