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Will starting a TIK TOK account help me get new clients in my training business?

I got a question this morning from a Volleyball trainer called Michael who is based in San Francisco. 

He says: 

"Hey Ben, I've watched a lot of your YouTube videos and I'm also on your newsletter too! I have noticed that you don't talk much about Instagram or Tik Tok? Are these platforms you would recommend for trainers to use?"

I want to be clear here.. I would encourage anyone to be on any platform if they can stick with it for the long term and here's why..   

I personally don't have Tik Tok and I try not to get too caught up with social media news as I like to stay focused on one platform and make that one platform the thing I put my time and energy into. Now, if you're an entertaining coach and you want to dance around and sing songs all day then I would definitely encourage you to use Tik Tok haha. 

I am a calm person and I like to use platforms that go with my personality and I know will get me clients. This is a question most coaches don't ask...

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