I got a question this morning from a Volleyball trainer called Michael who is based in San Francisco.
"Hey Ben, I've watched a lot of your YouTube videos and I'm also on your newsletter too! I have noticed that you don't talk much about Instagram or Tik Tok? Are these platforms you would recommend for trainers to use?"
I want to be clear here.. I would encourage anyone to be on any platform if they can stick with it for the long term and here's why..
I personally don't have Tik Tok and I try not to get too caught up with social media news as I like to stay focused on one platform and make that one platform the thing I put my time and energy into. Now, if you're an entertaining coach and you want to dance around and sing songs all day then I would definitely encourage you to use Tik Tok haha.
I am a calm person and I like to use platforms that go with my personality and I know will get me clients. This is a question most coaches don't ask...
With cell phones today consisting of hundreds of apps and distractions they have become a huge trap for a lot of coaches and trainers who are looking to grow their business or even start their business.
I see a lot of people now that hide behind their social media accounts and take loads of photos trying to create content to build their business.
I will tell you now, this is the fastest way to lose in this industry!
Instead, what you should be using your phone for is to learn about sales and you learn about sales through talking to people in your community.
When you connect with people on a regular basis you will become the most connected person in your community as well as the most respected coach in your area. When you start to link up with other coaches in your area everyone should know who you are.
As you begin to build your connections with other coaches and working with them this can be a useful tool to then post on your social media instead of you spending...
Hey coach, my name is Ben Nabers.
Now, if you've come across our blog for the first time I want to make sure that you subscribe to the Coaches Corner newsletter that I send out every week for sports coaches just like you that want to start and grow their own private sports training business.
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I also have a program called The Start Up Program which is ideal for you if you are just starting your business, and you have anywhere between 0 to 20 clients. This is an incredible program for you if you're just starting and you want to build the right foundations for your sports training business.
In The Start Up Program I go through everything that you will need to know to start, grow and scale your sports training business.