Today I got a really good question from a soccer trainer who is based in Florida. His name is Tim and he wrote in and asked me:
Right now my business is doing around 4K a month which I am happy with, but I want to scale to 10K now.
What are some things that I can do to get there?"
My answer to this question has changed a lot over the past couple of years because I have recorded a lot of videos on my YouTube channel where I talk about money and how to grow and scale a business.
If you haven't yet watched those videos then I feel like you should as I know you will get a lot out of them with whatever you're doing (and they're all FREE!). On those videos, I provide coaches in all sports with good strategies and advice on how to start, grow and scale successful sports training businesses.
Now, back to the question:
If you have a business that is generating 4k per month then what we need to do is understand what are the strategies...
Today I got a message from a coach who wrote..
I'm a brand new trainer.
What are some good tips that I need to work on at the beginning of my business?"
I'm going to share my response with you here and I don't want this to sound like a rant, but trust me I'm trying to get my point across so this way if you're a coach reading this you don't run into big problems like this trainer.
When you first start your business I don't want you to focus solely on trying to build a social media brand on the internet and I don't want you to spend endless amounts of hours building a logo or even a website.
Here is what you should be doing..
I want you to learn how to sell because that is going to be the most important part of your business and that's ultimately what will put food on the dinner table for your family. If you want to help more clients you have to be good at sales and you have to learn sales.
Most coaches at the beginning might...
Today I got a question from a coach who asked:
How do you deal with parents who want to call you and ask you dumb questions and they just wanted to talk?"
If you find yourself in a position where your clients are texting you all the time, they email you all the time, they call you randomly and just want to talk with you all the time? This is how I deal with it currently and hopefully this will really help you.
The first thing you have to recognize is all coaches want to be of service to our clients and we always want to help our clients in a positive way. But often times if people don't understand how you value your own time then they will call you whenever they want, they will text you all the time and ultimately they will treat you as a call centre than as a human being.
When you answer to every parent right away this will become an expectation from them. What I would rather you do is tell people how you operate. Give them an expectation that...
Today I want to answer a question from a coach who just started his business about three months ago.
This coach currently has 10 clients and mentions that two of those clients owe him money and he asks me what should he do in this delicate situation.
Now, there's two things that we have to do:
1.You must self-reflect why those clients still owe you money?
If you're running a business and you have people that owe you money the first thing I want you to do is go to your bathroom and flick the light on and look at yourself in the mirror.
When you do this I want you to ask yourself why did I let this relationship get to this point where they owe me money because at the end of the day it starts with you!
It's your business and it's not their fault because I know from experience that when this happens it's easy to think well it is their fault because they owe me money but the reality is there was probably a miscommunication issue between you and your clients.
Today I'm going to be answering a question from one of the coaches inside of my consulting program.
He wrote me a message saying:
I'm starting the process of organizing my email list on Kajabi.
I'm getting all of my marketing set up and I'm starting to write some of my emails.
How often should I be hitting my email list throughout the month?"
My answer to this question is very simple because a lot of coaches think that just because they have an email list built over time and they are only writing one email per month that prospect will buy from them.
If seen many coaches who don't set clear targets with their email campaigns which means they aren't aiming for anything - they are just sending random emails now and again hoping that a parent will either buy or respond to one of the emails.
At the beginning when you're first starting off with your email list I would do one email per week and pick a set day and time to have the email go...
Today I'm answering a question from a coach who wrote into saying..
I legally set my business.
I have my insurance.
But I'm now stuck with what to charge clients!
Can you please help me? "
Now, this is a question I get asked all the time by coaches who are just starting up their sports business.
If you are a coach reading this and you're in a similar situation I want you to think about these 3 things:
When you think about your price you can't base it off what other people do because those people might have more experience and more or less confidence than you at selling their program.
The way you have to look at it is based on what you are offering to clients and not what others in your area are charging. When I first started my business I made this same mistake! Normally if you follow someone's pricing who is cheaper than this may result in you attracting less clients into your program.
2. Breakdown your offer
Today I want to show you how to get hundreds of clients into your program and the way i'm going to do that is by telling you one word. This word really changed my whole mindset with my training business and that word is VALUE.
I know VALUE is a word a lot of people on YouTube talk about and that is because this word is what most of your future clients will be looking for before they join your program.
When you have the program with the most value in your city you will be able to dominate your local market and when your program is the most dominant for kids your clients will get great results with you which means you'll be able to charge more for your services.
I used the concept of adding value to build my own training business in my city which helped me to reach thousands of families and work with hundreds of kids. When I realised that I couldn't just depend on marketing all the time I started changing my business model around which allowed me to...
I got a question this morning from a Volleyball trainer called Michael who is based in San Francisco.
"Hey Ben, I've watched a lot of your YouTube videos and I'm also on your newsletter too! I have noticed that you don't talk much about Instagram or Tik Tok? Are these platforms you would recommend for trainers to use?"
I want to be clear here.. I would encourage anyone to be on any platform if they can stick with it for the long term and here's why..
I personally don't have Tik Tok and I try not to get too caught up with social media news as I like to stay focused on one platform and make that one platform the thing I put my time and energy into. Now, if you're an entertaining coach and you want to dance around and sing songs all day then I would definitely encourage you to use Tik Tok haha.
I am a calm person and I like to use platforms that go with my personality and I know will get me clients. This is a question most coaches don't ask...
Today I got a message from a Basketball trainer who is based in Milwaukee.
He asked me:
"Hey Ben, I'm just starting my business and I'm considering taking out a loan from a bank to purchase a gym. I'm only just starting out so I don't have any clients yet. I'm also considering partnering with someone to start my business. Can you please give me some advice?"
I want to give you a quick disclaimer here and my response to this email is very conservative as I don't like coaches either risking or gambling with their money. If you're in a similar position as this basketball coach then I want you to take a logical approach.
I've seen so many people who've reached out to me with business loan questions or with questions about partnering with someone else. Many of these coaches haven't had good results in the past and this is why they then reach out to me for more help about what they should do next.
Here's one thing I think that has really helped when I...
Today I got a great question from a coach who is in Basketball and currently runs camps and clinics with his coaching business.
Before I move onto his question if you're a coach doing any sort of camps and clinics I have a great program below that will help you to sell out future camps and clinics. I've already had hundreds of coaches go through the program, check it out below:
This Basketball coach asked me this question..
"Hey Ben, I've been running a lot of clinics over the past couple of months and my business is doing great! But the last clinic I ran I had three people who didn't show up and they're all asking for a refund now. What should I do?"
I was able to gather a lot more information from this coach and I asked him to send me over his website so I could take a look at it. I even asked him to send me over his payment page. After looking through both, I noticed that this coach didn't have a terms and...