Today I want to talk about running Facebook ads and whether you should run ads when you're starting your business.
Most marketers that you see on social media like to talk about running Facebook ads as though they will be the key to your success in business and that anybody can do it. But, the truth is without any knowledge or experience you may lose a lot of money at the beginning.
When you're just starting your business and even if you're already experienced in business I want to tell you that running Facebook ads can be good but what most coaches do is they run ads instead of contacting people.
The reality is if you run paid ads you will get a lot of people to be interested in what you do but at some point you're going to have to talk to them over the phone. In my group consulting program I discourage coaches at the beginning of their business from running any sort of ads...
I have a great question here from a coach.
Before I get into too much detail here this is going to apply to you if you already have clients and you feel that your time is being sucked away from you because you're spending all your time training your clients and zero time with your family and personal life.
Here's the question:
"Hey Ben, I'm making around 10,000/month right now and I have 50 clients who are paying me 200/each. I'm currently doing 25 sessions per week and I have no time to spend with my family because I get home late. What can I do to improve my situation"
This is where I'm going to give you a very simple process to think about and this all comes down to business strategy. So, the first thing that we need to do is establish what are your off days going to be?
After you've worked that out you have to then work out what are your set days and times that you...
Today I got a question from a coach called Robert who is in California and he say's..
"Hey Ben I'm thinking about partnering with one of my old college basketball teammates
and I'm thinking about setting up a partnership with him so we can go into our training business together instead of me just doing it by myself. Can you give me some advice?"
My short answer to this question is no it's not a good idea and here's why:
First, you have to ask yourself a couple of questions about what does this person you're partnering with bring to the table that you can't normally.
When two people are starting a business in partnership normally everything is brand new to them both, they might not yet know what they're doing yet. If the person you're partnered with doesn't know what they're doing this can be a liability at the beginning.
Second, I want you to ask yourself does the person...
Today I want to focus on a question from a coach called Brian who is a Baseball trainer.
Here is Brian's question:
"Hey Ben.. I've been working six to eight hours per day on my business and I feel like I can't get ahead what should I do? I've considered just quitting"..
When I consult with coaches on a daily basis the first thing I look for is how that coach spends their time.
Most coaches will say that they spend 30-45 hours a week on their business. But, the truth is you don't need to spend that much time if you're working smart.
A problem I see with many coaches is they don't work smarter, they only work harder and each and every day you spend on your business this time should be focused on pushing the needle forward in order to drive more sales your way.
You need to have a daily disciplined plan in place and you need to know what you're doing hour by hour in order to see real progress with your business.
A lot of coaches will say to me...
Today I want to focus on a message I got the other day from a basketball skills coach who messaged me saying this..
"Hey ben, I have another trainer in my city that is copying everything I do with my social media and email newsletters. What should I do? "
When I was 23 years old and first starting out with my business, I remember there was this one guy in my area who would copy word-for-word everything I would write on my website, social media and even my newsletters!
I became so focused on what this guy was doing all the time that it started to distract me away from my mission of helping more kids in my city and more importantly from my business.
When this happens to you with your business I want you to do the following:
Block - The first thing I want you to do is to find this person who is copying you on all your marketing platforms such as Facebook, Instagram and your newsletters and BLOCK THEM!
When you block them they won't be able to see what you...
I have a question for you today..
Would you rather have 100 customers who pay you 100/month or 20 customers who pay you 500/month?
The reason I'm asking you that question is because a lot of coaches message me all the time asking how to get to 10k/year.
Once I actually sit down with these coaches and break down their business piece by piece I find out that most coaches don't charge a premium for what they do.
When I first started my business I didn't charge a premium either and it took me a while to build my confidence and push my pricing up.
A lot of coaches think that all they need are hundreds of customers paying a small amount, but the truth is the more clients you add into your program the more clients you have to deal with every week.
I want to shift your mindset to where you charge a premium price for your program and you only work with a small number of clients.
I am a big believer that when you have less clients who pay you more...
Welcome back to a new blog post!
Today, as I write this post it's March 19th 2021 and it's been awesome to see some of the results we have been getting with the coaches in our CONSULTING PROGRAM.
I want to focus on the results I have gotten with a Baseball trainer that lives in Oklahoma and is in my 1-1 CONSULTING PROGRAM.
Coach Moy is looking to take his Baseball business nationwide by setting up more camps and clinics for baseball players all around the US.
Moy is currently a very busy 1-1 trainer and we are working with him to change his business model to offer more group training that will help his program to scale.
The way Coach Moy has set his camps and clinics is through a very step-by-step strategic plan and I will tell you that if you want to model this into your own business you must be willing to take action and follow through on what I'm about to share with you.
Talking to parents over the phone -
If you want to get HUGE results and...
Today I want to focus on a coach who wrote into me with a question.
This coach has a basketball training business that is doing 8K/month at the moment, yet at the end of each month he feels that he is living pay check to pay check and doesn't have enough money to save or make investments.
Today I don't want to be your financial advisor, but if you're finding that at the end of each month you don't have enough money to save or make investments, then it's probably because you are overspending on things.
When I started my business, I made sure that I was looking at everything I was spending and where I was spending it. Although, I am not perfect I always look to perfect this part of my business so I can look after my family and have more money when I retire.
It doesn't matter how much money you make, it matters how much of that money you are wasting. Something I always say to coaches who are in my BOARDROOM MASTERMIND PROGRAM is you must live below your means even...
Today while I write this blog I have my little notepad next to me and on this notepad are three ways you can grow your business every month.
First, I want you to look at your clients results and ask yourself if you should be broadcasting those results with people who are currently in your program. I have talked to many coaches who don't tell people about their clients success stories. I want you to stop doing this, and start marketing your clients results with every one! The more people who know you the more they can start to trust your program.
Second, at the very end of each month I want you to count how many sales calls you made that month. I want you to look through google voice or look through your phone and see how scheduled calls you made to prospects. If that answer is zero then I expect you won't grow your business that much. I want you to spend more time talking to clients and prospects about your business.
Third, I want you to see...
Hey what's up coach welcome back to another blog.
Today I'm going to be answering a question from a coach who asked me about getting sponsorship for his basketball training business.
When you're considering getting a sponsor for your business I want you to think about whether you actually really need one.
I've worked with many sports coaches over the years who think that by having a sponsorship deal, it will make them more legitimate with parents.
The truth is, I never had a sponsor and I am a huge believer that you don't necessarily have to have one in order to succeed in business.
But, if you are considering getting a sponsor to help you with the running costs of your business I'm going to breakdown this process for you in three very simple steps.
Step#1 - GO TO YOUR LOCAL AAU ORGANIZATION OR HIGH SCHOOL
The first thing I want you to do is visit your local AAU organization or local high school in your area and have a look at the different...