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I make 8k PER MONTH in my Basketball Training Business, but feel like I'm broke!?!?

Today I want to focus on a coach who wrote into me with a question. 

This coach has a basketball training business that is doing 8K/month at the moment, yet at the end of each month he feels that he is living pay check to pay check and doesn't have enough money to save or make investments.

Today I don't want to be your financial advisor, but if you're finding that at the end of each month you don't have enough money to save or make investments, then it's probably because you are overspending on things. 

When I started my business, I made sure that I was looking at everything I was spending and where I was spending it. Although, I am not perfect I always look to perfect this part of my business so I can look after my family and have more money when I retire. 

It doesn't matter how much money you make, it matters how much of that money you are wasting. Something I always say to coaches who are in my BOARDROOM MASTERMIND PROGRAM is you must live below your means even...

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3 Business Metrics to Track every 30 days

business planning referrals Mar 15, 2021

Today while I write this blog I have my little notepad next to me and on this notepad are three ways you can grow your business every month. 

First, I want you to look at your clients results and ask yourself if you should be broadcasting those results with people who are currently in your program. I have talked to many coaches who don't tell people about their clients success stories. I want you to stop doing this, and start marketing your clients results with every one! The more people who know you the more they can start to trust your program.  

Second,  at the very end of each month I want you to count how many sales calls you made that month. I want you to look through google voice or look through your phone and see how scheduled calls you made to prospects. If that answer is zero then I expect you won't grow your business that much. I want you to spend more time talking to clients and prospects about your business.  

Third, I want you to see...

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How in the heck do I get sponsors for my local basketball training business?

basketball sponsorship Mar 12, 2021

Hey what's up coach welcome back to another blog.

Today I'm going to be answering a question from a coach who asked me about getting sponsorship for his basketball training business. 

When you're considering getting a sponsor for your business I want you to think about whether you actually really need one. 

I've worked with many sports coaches over the years who think that by having a sponsorship deal, it will make them more legitimate with parents. 

The truth is, I never had a sponsor and I am a huge believer that you don't necessarily have to have one in order to succeed in business. 

But, if you are considering getting a sponsor to help you with the running costs of your business I'm going to breakdown this process for you in three very simple steps. 

Step#1 - GO TO YOUR LOCAL AAU ORGANIZATION OR HIGH SCHOOL

The first thing I want you to do is visit your local AAU organization or local high school in your area and have a look at the different...

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What's better? Social Media or Old School Sales?

With cell phones today consisting of hundreds of apps and distractions they have become a huge trap for a lot of coaches and trainers who are looking to grow their business or even start their business. 

I see a lot of people now that hide behind their social media accounts and take loads of photos trying to create content to build their business. 

I will tell you now, this is the fastest way to lose in this industry! 

Instead, what you should be using your phone for is to learn about sales and you learn about sales through talking to people in your community.

When you connect with people on a regular basis you will become the most connected person in your community as well as the most respected coach in your area. When you start to link up with other coaches in your area everyone should know who you are.

As you begin to build your connections with other coaches and working with them this can be a useful tool to then post on your social media instead of you spending...

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How to get current clients to pay you more money every month

camps clients clinics Mar 03, 2021


Hey coach, 

I want to give you a tactic today that I feel will really help you with your coaching business. 

I want you to focus on speaking to more of your current customers and give them more
opportunities to work with you.

Here are TWO ways I want you to approach this: 

OFFER THEM INTO YOUR GROUP TRAINING - 

If you're doing any sort of private one-on-one training with any of your clients I want you to ask them if they would want to step into a group session.

If they say yes, I want you to invite them to do that once a month and upgrade them into your group training program. By just simply asking the parent if they would like to do this, you could increase your monthly income in your business. 

MOVE CLIENTS INTO YOUR CAMPS OR CLINICS MEMBERSHIPS -  

I want you to take anyone who is currently in your program and who is currently paying you already to move them into either your camp or clinics membership this way they get more of your...

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How To Ramp Up Your Camp and Clinic Registrations

camps clinics registrations Mar 01, 2021


Hey coach, 

If you're struggling to sell out your camps and clinics I want you to read very carefully. 

I want to show you a very simple THREE step process that will help you to sell out all your sports camps and clinics. 

STEP 1 - CREATE A PROFESSIONAL REGISTRATION PAGE.

I want you to create a very detailed and very organized registration page. This page needs to look very professional as this is the page where you're going to direct parents to enroll onto your camp or clinic. 

I want you to collect the parents name, email address and any information about their child. 

STEP 2 - SEND THE PARENT A TEXT MESSAGE. 

Once the parent signs up you'll now have all their details such as contact number. 

After they have enrolled into your camp or clinic I want you to text the parent and schedule a call with them. 

STEP 3 - ASK FOR A REFERRAL. 

On these calls I want you to thank the parent for enrolling onto the program and say to the parent how...

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How To Be More Proactive With Your Marketing

business clients marketing Feb 26, 2021

Hey coach,

Today, I'm gonna show you how you can be more proactive with your marketing.

I will tell you, I see most sports coaches who know they're great at coaching and they also know that they can help clients get better and achieve great results.

What most coaches don't know is how to market themselves. 

They'll create a fancy website and just sit back and think that prospects are going to contact them to train with them instead of thinking that THEY need to market to get the prospects to train with them.

Prospects simply coming to you has never worked like that with any coach I've helped because a website is not going to to be the thing that gets you a lot of clients, it's all about being proactive with your marketing.

I'm going to talk to you about a few examples that I know will really help you in the beginning of your business.

1. Make Google your best friend -

I want you to make Google your new best friend in your business. I want you to search all the high...

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Why Clinics are PERFECT for Prospects You can't close into monthly programming

clinics prospects Feb 24, 2021

Hey coach,

Now, one thing I've seen that has really taken off over the past couple of months with coaches that we help in our Boardroom Mastermind consulting program are clinics. 

These coaches are starting to put together monthly clinics for clients who cannot commit to a weekly training program.

When you set up monthly clinics in your business this will give any person you talk to over the phone that can't commit to your full weekly program an option to still train with you. 

I feel this is going to be a great option for you if you cannot get clients committing to weekly training. Children's Team Building on Green Grassland

HAVE SET DAYS & TIME FOR YOUR CLINICS - 

A very simple system that you can implement in your business is to schedule all your monthly clinics. 

When you have your monthly clinics scheduled out this will give your prospects on your sales calls more offers and options to choose from when you try to close them into your program. 

When you give your prospects multiple...

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Here's 1k-5k you are sitting on! (How to close leads who didn't buy)

Hey coach,
 
Welcome back to another blog here. 
 
I got this question a couple of days ago from a sports coach and this is not the first time I've seen this question: 
 
Question - " Hey Ben a lot of prospects that I've reached out to have raised their hand and said they are interested in training with me but they have not yet joined my program how can I handle this"
 
If you speak to many prospects per week the chances are very high that you won't close every single prospect into to your program.
 
#1 BE A CONTROL FREAK AND TREAT THIS LIKE A REAL COMPANY -
 
I want to encourage you to create a database spreadsheet so that that you can collect all of your prospects data and place it on there. 
 
On the spreadsheet should be all the details of prospects who didn't buy and past clients who you should reach out to again. 
 
When you become really organized with this you will be able to follow up much easier with your...
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How to navigate a sales call like a pro (framing & what to say on the call)

covid sports Feb 19, 2021

Hey coach, 

Do you get anxious on your sales calls and you don't know what to say?

Maybe, you get a little tense too when talking about money to prospects?

If this is you, I know this blog is going to help you.

If you're a sports coach or trainer looking to grow your coaching business make sure you subscribe to our newsletter that we send out every week to coaches on our email list with tips and strategies on how to start, grow and scale your own sports coaching business. 

To subscribe simply scroll down to the bottom of this page. 

How to become more confident on your sales calls with parents - 

The first thing I want you to do is write down on a piece of paper what do you do on these types of calls and how confident are you when speaking to prospects over the phone about your business or program?  

If you aren't confident then this is probably one of the reasons why you aren't closing more clients.

The first thing we need to do is we need to...

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