When does my private training business get easier Ben?

Uncategorized Jun 21, 2021

When does the business get easier? 

This is a great question and it's one I get asked a lot of the time. 

Before I get into the specifics I want you to know that I have been in business for over a decade now and not only that but I've also started multiple businesses from scratch. 

 I want you to know that there is a disclaimer here and that disclaimer is that the success of your business depends on you! Also, how easy the business gets in the long term also depends on the systems you have in place. 

A lot of coaches will reach out to me and ask me at what point does the business start getting easier because it's feeling really hard right now?

The reality is business is not easy and it's always going to be hard because if it was easy then everybody would do it. Even with more than 10+ years of experience I still find certain situations very challenging. 

The amount you have to learn on a day-to-day basis, the number of challenges and adversity that...

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"My clients cancel 30 seconds before the session starts! What do I do?"

I received this email from a coach who has been training clients for a couple of years now and has been having a repetitive problem with some of them.

The problem is - just before the actual training session starts sometimes his clients will text him saying that they can't make it to the session today without any prior notice and what this coach has been doing is he has been offering to do makeup sessions with those clients who miss the session.

Now, there are a couple of things wrong with this approach and if you're a coach in a similar situation and you continue to offer make up sessions to clients ultimately you will end up working far more than what was agreed with your clients at the beginning which will keep you away from your family and from doing what you enjoy doing. 

There are TWO things that I want you to keep in mind when you come across a client who keeps cancelling on you at the last minute: 

#1 - It's YOUR business not theirs

If you want to continue to give...

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Baseball Trainer coaching 45 sessions per week and completely burned out!

Today I got a message from a coach called Enrique who lives in Seattle and is a private Baseball coach.  

He said: 

"Hey Ben, 

I'm training 45 sessions per week and I'm doing all the sessions one-on-one. By the end of the week I don't want to look at another baseball because I am just physically drained and also mentally drained!

I'm currently making good money but I do feel so exhausted. 

What can I do?"

If you're a coach or trainer reading this you may have been through the same as Enrique. I remember when I first started my business I was doing around 37 to 39 private soccer training sessions per week! (all one-on-one too). 

I was exhausted too by the end of the week so I completely understand how Enrique feels.  

But, the real problem wasn't simply the amount of sessions I was working each week but the amount of extra work I had to also do  that happens away from the field with my business. I had to make sales calls,...

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How can I go from 4k to 10k/month in my coaching business?

Today I got a really good question from a soccer trainer who is based in Florida. His name is Tim and he wrote in and asked me: 

"Hey Ben, 

Right now my business is doing around 4K a month which I am happy with, but I want to scale to 10K now. 

What are some things that I can do to get there?" 

My answer to this question has changed a lot over the past couple of years because I have recorded a lot of videos on my YouTube channel where I talk about money and how to grow and scale a business.  

If you haven't yet watched those videos then I feel like you should as I know you will get a lot out of them with whatever you're doing (and they're all FREE!). On those videos, I provide coaches in all sports with good strategies and advice on how to start, grow and scale successful sports training businesses. 

Now, back to the question: 

If you have a business that is generating 4k per month then what we need to do is understand what are the strategies...

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"I'm a new trainer, how can I grow my business & get more clients?"

Today I got a message from a coach who wrote..

"Hey Ben, 

I'm a brand new trainer. 

What are some good tips that I need to work on at the beginning of my business?"

I'm going to share my response with you here and I don't want this to sound like a rant, but trust me I'm trying to get my point across so this way if you're a coach reading this you don't run into big problems like this trainer. 

When you first start your business I don't want you to focus solely on trying to build a social media brand on the internet and I don't want you to spend endless amounts of hours building a logo or even a website. 

Here is what you should be doing.. 


I want you to learn how to sell because that is going to be the most important part of your business and that's ultimately what will put food on the dinner table for your family. If you want to help more clients you have to be good at sales and you have to learn sales. 

Most coaches at the beginning might...

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"My clients distract me too much during the week and ask dumb questions!"

Uncategorized May 17, 2021

Today I got a question from a coach who asked: 

"Hey Ben, 

How do you deal with parents who want to call you and ask you dumb questions and they just wanted to talk?"

If you find yourself in a position where your clients are texting you all the time, they email you all the time, they call you randomly and just want to talk with you all the time? This is how I deal with it currently and hopefully this will really help you. 

The first thing you have to recognize is all coaches want to be of service to our clients and we always want to help our clients in a positive way. But often times if people don't understand how you value your own time then they will call you whenever they want, they will text you all the time and ultimately they will treat you as a call centre than as a human being. 

When you answer to every parent right away this will become an expectation from them. What I would rather you do is tell people how you operate. Give them an expectation that...

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"My Clients missed sessions and owe me a LOT of MONEY...Now what?"

Today I want to answer a question from a coach who just started his business about three months ago. 

This coach currently has 10 clients and mentions that two of those clients owe him money and he asks me what should he do in this delicate situation. 

Now, there's two things that we have to do:

1.You must self-reflect why those clients still owe you money?

If you're running a business and you have people that owe you money the first thing I want you to do is go to your bathroom and flick the light on and look at yourself in the mirror.

When you do this I want you to ask yourself why did I let this relationship get to this point where they owe me money because at the end of the day it starts with you!

It's your business and it's not their fault because I know from experience that when this happens it's easy to think well it is their fault because they owe me money but the reality is there was probably a miscommunication issue between you and your clients. 


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"how often should I MARKET MYSELF to prospects and clients?

Today I'm going to be answering a question from one of the coaches inside of my consulting program. 

He wrote me a message saying: 

"Hey Ben, 

I'm starting the process of organizing my email list on Kajabi. 

I'm getting all of my marketing set up and I'm starting to write some of my emails.

How often should I be hitting my email list throughout the month?"

My answer to this question is very simple because a lot of coaches think that just because they have an email list built over time and they are only writing one email per month that prospect will buy from them. 

If seen many coaches who don't set clear targets with their email campaigns which means they aren't aiming for anything - they are just sending random emails now and again hoping that a parent will either buy or respond to one of the emails. 

At the beginning when you're first starting off with your email list I would do one email per week and pick a set day and time to have the email go...

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"How much money can I charge new clients?"

clients money price Apr 26, 2021

Today I'm answering a question from a coach who wrote into saying..

"Hey Ben,

I legally set my business. 

I have my insurance.

But I'm now stuck with what to charge clients!

Can you please help me? "

Now, this is a question I get asked all the time by coaches who are just starting up their sports business. 

If you are a coach reading this and you're in a similar situation I want you to think about these 3 things: 

1. Price

When you think about your price you can't base it off what other people do because those people might have more experience and more or less confidence than you at selling their program.  

The way you have to look at it is based on what you are offering to clients and not what others in your area are charging. When I first started my business I made this same mistake! Normally if you follow someone's pricing who is cheaper than this may result in you attracting less clients into your program. 

2.  Breakdown your offer 

If I...

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How To Provide More Value In Your Personal Training Business

Uncategorized Apr 22, 2021

Today I want to show you how to get hundreds of clients into your program and the way i'm going to do that is by telling you one word. This word really changed my whole mindset with my training business and that word is VALUE.  

I know VALUE is a word a lot of people on YouTube talk about and that is because this word is what most of your future clients will be looking for before they join your program. 

When you have the program with the most value in your city you will be able to dominate your local market and when your program is the most dominant for kids your clients will get great results with you which means you'll be able to charge more for your services.  

I used the concept of adding value to build my own training business in my city which helped me to reach thousands of families and work with hundreds of kids. When I realised that I couldn't just depend on marketing all the time I started changing my business model around which allowed me to...

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