Will starting a TIK TOK account help me get new clients in my training business?

I got a question this morning from a Volleyball trainer called Michael who is based in San Francisco. 

He says: 

"Hey Ben, I've watched a lot of your YouTube videos and I'm also on your newsletter too! I have noticed that you don't talk much about Instagram or Tik Tok? Are these platforms you would recommend for trainers to use?"

I want to be clear here.. I would encourage anyone to be on any platform if they can stick with it for the long term and here's why..   

I personally don't have Tik Tok and I try not to get too caught up with social media news as I like to stay focused on one platform and make that one platform the thing I put my time and energy into. Now, if you're an entertaining coach and you want to dance around and sing songs all day then I would definitely encourage you to use Tik Tok haha. 

I am a calm person and I like to use platforms that go with my personality and I know will get me clients. This is a question most coaches don't ask...

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Should I take a loan from the bank to start my own facility?

Today I got a message from a Basketball trainer who is based in Milwaukee. 

He asked me: 

"Hey Ben, I'm just starting my business and I'm considering taking out a loan from a bank to purchase a gym. I'm only just starting out so I don't have any clients yet. I'm also considering partnering with someone to start my business. Can you please give me some advice?"

 I want to give you a quick disclaimer here and my response to this email is very conservative as I don't like coaches either risking or gambling with their money. If you're in a similar position as this basketball coach then I want you to take a logical approach. 

I've seen so many people who've reached out to me with business loan questions or with questions about partnering with someone else. Many of these coaches haven't had good results in the past and this is why they then reach out to me for more help about what they should do next.   

Here's one thing I think that has really helped when I...

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My client is begging me for a refund for my last basketball clinic!

basketball client refunds Apr 13, 2021

Today I got a great question from a coach who is in Basketball and currently runs camps and clinics with his coaching business.   

Before I move onto his question if you're a coach doing any sort of camps and clinics I have a great program below that will help you to sell out future camps and clinics. I've already had hundreds of coaches go through the program, check it out below: 


This Basketball coach asked me this question..

"Hey Ben, I've been running a lot of clinics over the past couple of months and my business is doing great! But the last clinic I ran I had three people who didn't show up and they're all asking for a refund now. What should I do?"

I was able to gather a lot more information from this coach and I asked him to send me over his website so I could take a look at it. I even asked him to send me over his payment page. After looking through both, I noticed that this coach didn't have a terms and...

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My clients Pay me on VENMO & owe me a LOT of money right now!

clients payments venmo Apr 12, 2021

I got this message from a coach the other day.. 

"Hey Ben, my clients only want to pay online if they pay me through Venmo. I don't really want to use Venmo but that's what they want to do.. what should I do?" 

Now, this is a problem I see a lot of coaches have when they are trying to scale their business and I want to be very careful with how I say this to you because if you're clients are telling you how they want to pay then you don't have a sustainable business long term.


The reason why I want you to be in control with how your clients pay you is because if a parent decides to pay you using Venmo on the first session, then what happens if that parent doesn't show up again to your next session or if they decide to wait in the car and don't talk to you?

The first thing we need to do is we need to set straight who...

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My wife thinks I should quit my business

business family start up Apr 06, 2021

Today, I got a really long message from a coach who has been watching our YouTube channel on a consistent basis and he reached out to me with a very brave question.  

This coach asked me: 

"Hey Ben, I want to start a business but my wife doesn't feel like that's gonna be a good move for us right now. At the moment we both have a job and I think she's worried about not being stable if I go full time into this business and she's unsure that this is something I should do Can you give me some advice on what I should do?."


Now, the way my mind operates is not going to be the same as everyone else but here's what I'll tell you because I am a married man and my wife does not work. In our relationship I am the sole provider and I told my wife before we got married that's exactly what's going to happen. 


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This Mom said my price was "WAYYYY too PRICEY!!"

Today I want to dig into a question I saw that is very common with many coaches and it's something that I have already experienced with my own coaching business. I've seen this happen to me in the past and yesterday this coach reached out and said..

"Hey Ben, I'm having a hard time dealing with prospects over the phone who think that my program is too expensive and don't want to commit" 

 When you encounter people like this it should teach you two things about your business: 

Starting and Growing Your Sports Training Business? PURCHASE MY START UP PROGRAM TODAY!

First, if you get a response like this the first thing I want you to find out- is this person a good fit for your program or not? If they can't commit to your program then you won't be able to help them and on the back end of that each time you speak to a prospect over the phone you have to understand that not all prospects will join your program. 

Each day I look at the stats in my business and I look...

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Should I run Paid Facebook Ads as a new coach to business?

Today I want to talk about running Facebook ads and whether you should run ads when you're starting your business. 

Most marketers that you see on social media like to talk about running Facebook ads as though they will be the key to your success in business and that anybody can do it. But, the truth is without any knowledge or experience you may lose a lot of money at the beginning. 

Starting and Growing Your Sports Training Business? PURCHASE MY START UP PROGRAM TODAY!

When you're just starting your business and even if you're already experienced in business I want to tell you that running Facebook ads can be good but what most coaches do is they run ads instead of contacting people.

The reality is if you run paid ads you will get a lot of people to be interested in what you do but at some point you're going to have to talk to them over the phone. In my group consulting program I discourage coaches at the beginning of their business from running any sort of ads...

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He makes 120k/year with his SOCCER BUSINESS but has a HUGE PROBLEM

business lifestyle soccer Mar 30, 2021

I have a great question here from a coach.

Before I get into too much detail here this is going to apply to you if you already have clients and you feel that your time is being sucked away from you because you're spending all your time training your clients and zero time with your family and personal life. 

Here's the question: 

 "Hey Ben, I'm making around 10,000/month right now and I have 50 clients who are paying me 200/each. I'm currently doing 25 sessions per week and I have no time to spend with my family because I get home late. What can I do to improve my situation" 

Starting and Growing Your Sports Training Business? PURCHASE MY START UP PROGRAM TODAY!

This is where I'm going to give you a very simple process to think about and this all comes down to business strategy. So, the first thing that we need to do is establish what are your off days going to be?

After you've worked that out you have to then work out what are your set days and times that you...

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My best friend wants to start a training biz w/ me, should I do it?

Uncategorized Mar 29, 2021

Today I got a question from a coach called Robert who is in California and he say's..

"Hey Ben I'm thinking about partnering with one of my old college basketball teammates
and I'm thinking about setting up a partnership with him so we can go into our training business together instead of me just doing it by myself. Can you give me some advice?"

My short answer to this question is no it's not a good idea and here's why:

First, you have to ask yourself a couple of questions about what does this person you're partnering with bring to the table that you can't normally. 

When two people are starting a business in partnership normally everything is brand new to them both, they might not yet know what they're doing yet. If the person you're partnered with doesn't know what they're doing this can be a liability at the beginning.   

Starting and Growing Your Sports Training Business? PURCHASE MY START UP PROGRAM TODAY!

Second, I want you to ask yourself does the person...

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I spend 30 hours a week on my business but I'm not making enough money

Today I want to focus on a question from a coach called Brian who is a Baseball trainer. 

Here is Brian's question:

"Hey Ben.. I've been working six to eight hours per day on my business and I feel like I can't get ahead what should I do? I've considered just quitting"..

When I consult with coaches on a daily basis the first thing I look for is  how that coach spends their time. 

Most coaches will say that they spend 30-45 hours a week on their business. But, the truth is you don't need to spend that much time if you're working smart.

A problem I see with many coaches is they don't work smarter, they only work harder and each and every day you spend on your business this time should be focused on pushing the needle forward in order to drive more sales your way.

You need to have a daily disciplined plan in place and you need to know what you're doing hour by hour in order to see real progress with your business. 

A lot of coaches will say to me...

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